We build ventures with real craft.
Edison Kraft is a small, hands-on company that builds and operates brands across food, fashion, and technology — plus a technology arm that builds the same kind of products for other companies.
Consumer brands and trade, built and grown in-house.
We don't just advise on brands — we own and operate them, from sourcing and supply through to the storefront.
MangoKraft
A direct-to-door mango box service bringing handpicked, sun-ripened Chaunsa, Sindhri, Dosehri and Anwar Ratol mangoes from partner orchards in Pakistan to households across Austria.
Wearizia
A new women's clothing and dresses label currently in development, with a waitlist open ahead of launch. Wearizia is where Edison Kraft applies its brand-building playbook to fashion.
Edison Kraft Trading
Our trading arm sources and moves goods between Pakistan, South Asia, and Europe — the same supplier relationships and logistics that make MangoKraft possible, applied more broadly.
Edison Kraft Digital — technology & consulting
Alongside our own brands, our technology team takes on client work: modern web builds and CRM systems for businesses that need a small, senior team rather than a large agency.
Web & front-end development
Secure, high-performance, and accessible web applications, built with a strong focus on usability and clean engineering.
- Angular, HTML5, CSS3, Bootstrap
- Node.js & Express.js back ends
- Responsive, PSD-to-code builds
CRM implementation & integration
Zoho CRM and Salesforce builds tailored to how your business actually operates, from setup through adoption.
- System configuration & custom workflows
- API integrations & data migration
- Reporting and user training
Process & workflow automation
Custom Python tooling that removes repetitive technical work, built for teams that need reliable, maintainable scripts.
- Custom Python automation tools
- Structured, machine-readable reporting
- Practical, implementation-first delivery
A small team, working close to the work.
Jawad Younus
Founder & Managing Director
Lubna Zafar
Co-Founder & Partner
Atif Mashkoor
Director & Managing Partner